Anna Sheffield
Who: Anna Sheffield Site: http://www.annasheffield.com/ 

1. I was just looking over your FW14 preview. I absolutely love it what can we expect Fall and beyond?/
Bing Bang is looking soooooo good for Fall, and I'm even more excited for what we are designing now, which is Spring 15! The Black Label, our artisanal, higher end part of the collection is getting more editorial and refined with the addition of minerals like malachite and moonstone. And the classics just get sweeter and more collectible all the time [I mean who doesn't love a tiny skull with diamond eyes?!]. As for my fine jewelry line..... I'm just having an amazing time with it now that I have the store. I can make anything that comes to mind and just put it in there.. so I am using a lot of rare gemstones and diamonds. Also I've been feeling the gold and diamond-y studs [multiple piercing styles] so we now have Pavé Pointes and Bea Arrows in sizes with every color you can imagine. And lots of Labradorite- like on everything! 2. I still remember, the first magazine that made an impression on me as a kid Oh my god, my first magazine would have been SASSY! Ha ha... it's kind of legendary now actually. But other than that I don't have a distinct memory of what brought culture and fashion to my awareness aside from traveling. I remember the first moment I wanted to be like someone else.. I was in London in the 80s and saw this amazing Punk with the most perfect Mohawk just chilling in the park with torn up black jeans and boots. I started cutting holes in all my clothes the minute we got home. 3. My high school years involved a lot of rebellion :) in the best way! I pretty much made straight A's but I also went down the list crossing off everything I wasn't supposed to do, after doing it.
 
 
Anna Sheffield
 
4. Now I get to work with the most amazing, talented, inspiring people on the planet, in the world's most inspiring city using the most beautiful materials I can find. [not bad for a punk rock girl who never thought she'd grow up at all!] 5. I have a crush on The color pink, chilled rosé.. driving upstate on the Taconic........ and this faux fur coat that Carven made for Fall with little rhinestone arrows all over it. 6. I now live in ? Manhattan, in the East Village 7. The evolution of a brand is quick. When one problem goes away, one pops up and vice versa. What has become harder and what has become easier since you started? Making time to actually design jewelry is the hardest part about the evolution! I have the two brands and that means I have two companies to go with them, which is time consuming at best. But I love it too, the strategy behind the business and the power of branding is kind of like magic.
Anna Sheffield
Anna Sheffield
Anna Sheffield
Anna Sheffield
8. What do you think about social media ? Over saturation or an outlet?   I LOVE SOCIAL MEDIA. There, I said it. The beauty is really in the creator's hands- there can be over saturation of course, but when its done well, the view through someone else's -especially some creative's- lens is quite a lovely thing to share. And now with instagram being so much a part of our everyday lives, its like a new dimension on which we all interact. I think there is tremendous value in that! 9 . If you had to compare yourself to a women in the past who would it be? Ohhhhhhh tempting to pick someone great! I wish I could say Joan of Arc, Mother Theresa or even just the one and only Coco Chanel. But I am definitely not there yet...Check back with me in 10 years. 10. If you could leave us with one thought, what would it be? Well to quote Rufus Wainwright 'Life is a game and True Love is the trophy'. I'm going to get that tattooed on me because I think its perfect. If we could do everything little thing in life with infinite love, while having so much fun.. well that's just the best that can be achieved, no?

Anna Sheffield

http://www.annasheffield.com/

Bing Bang Jewelry
www.bingbangnyc.com