Who: Michael Chernow Site: http://www.themeatballshop.com/  

1. The moment that it all clicked and you knew The Meatball Shop would be a success was? WHEN WE OPENED THE DOORS TO OUR LES SHOP, OPENING DAY. THERE WAS A LINE AROUND THE CORNER... I KNEW THE MEATBALLS WERE GOING TO CHANGE MY LIFE.... 2. I still remember, the first magazine that made an impression on me as a kid IF I AM BEING HONEST, I THINK IT WAS WWF MAGAZINE. YES, I WANTED TO BE A PROFESSIONAL WRESTLER.. 3. My high school years involved a lot of IF I AM BEING HONEST AGAIN... SMOKING WEED IN CENTRAL AND WASHINGTON SQUARE PARK
 
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4. Now I get to work with AN AMAZING CREW OF PEOPLE THAT BUST THEIR ASSES DAY IN AND DAY OUT TO MAKE THE MEATBALL SHOP ONE OF THE GREATEST HOSPITALITY BRANDS AROUND. I TRULY BELIEVE THAT, NOT IN A POMPOUS WAY, BUT IN A HUMBLE AND PROUD WAY. 5. Are you excited about new locations (maybe outside New York) ? I AM ALWAYS EXCITED ABOUT OPENING NEW LOCATIONS. WE JUST OPENED THE UPPER EAST SIDE SHOP, THE STRONGEST OPENING WE'VE HAD TO DATE. I HANDLE ALL OF THE LOCATION SCOUTING FOR TMS. I'M CONSTANTLY LOOKING FOR NEW HOMES FOR OUR BRAND. NYC IS A LARGE MARKET WITH MANY NEIGHBORHOODS, IT WILL BE A WHILE BEFORE WE UPROOT, BUT WE TALK ABOUT OTHER MARKETS ALL THE TIME, AND YES, I GET VERY EXCITED. 6. Favorite Menu item going into Fall? THE NEW BRUNCH MENU WE ARE GEARING UP TO LAUNCH ON THE UPPER EAST SIDE NEXT WEEKEND! BISCUITS, BALLS AND GRAVY... YUMMY YUMMY TO MY TUMMY 7. What are some of your Favorite NYC restaurants?? I LOVE FRANK RESTAURANT, TOMOE SUSHI, LA SUPERIOR, BARRIO CHINO, ST. ANSELM, MOTORINO PIZZA, JUICE PRESS, ELEVEN MADISON PARK, MAIALINO TO NAME A FEW.
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8. What do you think about social media ? Over saturation or an outlet? SOCIAL MEDIA IS SUPER IMPORTANT TO OUR BRAND. WE BELIEVE SOCIAL MEDIA ALLOWS US TO SUSTAIN OUR VOICE AND CULTURE IN THE DIGITAL SPACE. THE REACH WITH SOCIAL MEDIA IS FAR BEYOND OUR COMPREHENSION. WE ARE STILL TRYING TO FIGURE IT ALL OUT, BUT WE CERTAINLY BELIEVE IN ENGAGING WITH OUR GUESTS, HARD TO DO THAT IN PERSON ALL THE TIME. 9. If you had to compare yourself to a man in the past who would it be? WOW, WHAT A QUESTION... I'D LIKE TO SAY STEVE MCQUEEN..... BUT WE ALL KNOW THAT'S NOT TRUE... I THINK ITS HARD TO ANSWER THIS QUESTION WITHOUT SOUNDING LIKE A TOTAL DOUCHE BAG... SIR WILLIAM WALLACE, A PEASANT WHO WORKED HIS WAY UP TO A BELOVED LEADER. SOMEONE WHO PUT HIS PEOPLE, FAMILY AND FRIENDS BEFORE HIMSELF, A LEGEND.. 10. If you could leave us with one thought, what would it be? THE SKY'S THE LIMIT WHICH WE ARE ALL CAPABLE OF. DEDICATION, SACRIFICE, PASSION AND HARD WORK BECOME THE FORMULA FOR SUCCESS. MAKE THE DECISION, FOLLOW YOUR FUCKING DREAMS, THEY CAN BECOME REALITY, PROMISE. THE PAST IS HISTORY, THE FUTURE A MYSTERY, EMBRACE THE PRESENT, WE CALL IT THE PRESENT BECAUSE ITS A GIFT..  

Check out Michael @: http://www.themeatballshop.com/, follow him on Twitter at https://twitter.com/meatballers